Hello!

I'm Joshua Grace
Formerly Josh "MacFall", I'm a seasoned art director, digital marketing strategist, and AI enthusiast.
Brand's I've worked on
See what I do

My Work

Featured
Brand Identity
Art Direction
Marketing Strategy
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Brand Identity Workshops

Leading teams through a series of exercises to reveal your brand's anatomy and authentic archetype
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Brand Identity Workshops

Leading teams through a series of exercises to reveal your brand's anatomy and authentic archetype
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Go To Market Strategy

Taking early stage businesses from a cold start to growing in the most ideal market segments
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Nissan Diehard Experience

Nissan and the NCAA partnered up and delivered a Diehard Fan Experience the country at 99 games.
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Titan Rollercoaster Takeover

Nissan took over the Titan Roller Coaster at Six Flags Over Texas for a huge campaign introducing their new Titan truck.
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Quaker Oats - Oatober

Quaker Oats - "Oatober" was a popular annual campaign that had both a large online presence and in store footprint
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Holy Kombucha

This lifestyle brand wanted to take a new flavor to market. They needed an appealing design to present to investors.
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Mobile & Web UI/UX

This SaaS startup, Alliance App, needed website, mobile app, and web app completely overhauled.
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Website Design

Darwin Ecosystem was an innovation R&D technology firm that created SaaS & IoT products. They needed a whole new brand.
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Brand Guidelines

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Logo Design

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Identity Workshops

Guiding leadership teams through a series of exercises to help them reveal their authentic brand anatomy and archetype.
Archetype Assessment

Brand Archetypes

Guiding leadership teams through a series of exercises to help them reveal their brand archetype.
Brand Personality Workshop Intro Slide

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CPG Design

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Holy Kobucha's newest flavor.
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Social Posts

The Dallas Sled Stars kept their audience engaged with social updates on games and news.
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CPG Design

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Holy Kobucha's newest flavor.
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Social Posts

The Dallas Sled Stars kept their audience engaged with social updates on games and news.
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Large Format Print Design

This partnership with the NCAA was called "Nissan's Diehard Experience". Not only did it include 99 car wrap designs, but I also designed the large format banners for the game day booth. This is an example showing Alabama's banners ready for print.
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Brand Footprint Experiences

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Nissan's partnership with the NCAA called for a Hype Vehicle and 98 car wrap designs.
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Carwrap Design

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Nissan's partnership with the NCAA called for a Hype Vehicle and 98 car wrap designs.

Full Body Wrap Design

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Nissan's partnership with the NCAA called for a Hype Vehicle and 98 car wrap designs.
Nissan Titan Reaper_Wrap Design

Apparel Design

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Cheeto's sponsored a cycling event that raised money along with some charity groups. My design was chosen to be given to the cyclists who raised the most money.
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Apparel Design

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Cheeto's sponsored a cycling event that raised money along with some charity groups. My design was chosen to be given to the cyclists who raised the most money.
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Apparel Design

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Cheeto's sponsored a cycling event that raised money along with some charity groups. My design was chosen to be given to the cyclists who raised the most money.
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Rollercoaster Wrap

Nissan partnered with Six Flags Over Texas to sponsor a "Take-over" campaign. The rollercoaster named "The Titan" was wrapped in my design for several months.
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Tram Wrap

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The Nissan Titan Takeover Campaign at Six Flags Over Texas was a huge endeavor, spanning from the parking lot tram to the rollercoaster itself.
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Rollercoaster Wrap

Nissan partnered with Six Flags Over Texas to sponsor a "Take-over" campaign. The rollercoaster named "The Titan" was wrapped in my design for several months.
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Apparel Design

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Cheeto's sponsored a cycling event that raised money along with some charity groups. My design was chosen to be given to the cyclists who raised the most money.
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Cheesy Rider - Jersey

This concept piece wasn't chosen, but one of a few designs I'm proud to share.
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Quaker Oats Digital & Print

Quaker Oats Oatober was a popular annual campaign that had both a large online presence and in store footprint
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Display Design

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Quaker Oats in store display design was for grocery stores all over the United States
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Logo Design

Logo design and other brand elements to appeal to your ideal target segments
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Podcast Brand Identity

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Logo & Broadcast Element Design
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Publication Design

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Whitepaper design

Ideal Client Personas

Ideal Customer Personas

Researching market segments and ICPs for smarter targeting.
Strategic Reach & Publishing Schedules

Reach & Publishing Schedules

Creating a purposeful content creation strategies & publishing plans
Positioning Workshops

Landscape Design

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Positioning Workshops

Positioning & Go-to-Market Plans

Workshops & market research to uncover the unique selling position, value propositions, and market readiness
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Brand Archetype Workshop

Developing a cohesive strategy by identifying the organization's brand archetype
  • I can state with certainty that we wouldn’t be where we are today without Josh. When we initially began working with him, our expectation was to have a skilled specialist in tactical growth who could effectively introduce our SaaS product to the market. However, we were pleasantly surprised to discover that Josh brought more to the table. In addition to his expertise in executing tactical campaigns, he also proved to be a positioning strategist and creative thinker. Josh played a vital role in helping us refine our visual identity, messaging and enhance our UX design with a user-centric approach.
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    Jacob Kranz

    Happy Client
  • The Sedera team had the pleasure of working with Josh on many marketing initiatives such as SEO strategy, social media management, copywriting, and graphic design. I am always impressed with his work ethic and creative problem solving skills that range from strategic thinking to creative art direction. I wholeheartedly recommend Josh for his positivity, skill and responsiveness.
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    Jenny Aghamalian

    Happy Client